Brands, Consumers, Symbols and Research : Sidney J Levy on Marketing (9780761916970)

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.

Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

Product details

• Format Paperback | 608 pages
• Dimensions 177 x 254 x 31.24mm | 1,080g
• Publication date 14 Sep 1999
• Publisher SAGE Publications Inc
• Publication City/Country Thousand Oaks, United States
• Language English
• Edition Statement First Edition
• ISBN10 0761916970
• ISBN13 9780761916970

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